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Confidence in Every Comp – Data-Driven CMA’s 

Accurate pricing has never been more important (and more misunderstood) in today’s fast-moving market. Confidence in Every Comp teaches brokers how to move beyond traditional CMA habits and adopt the structured, data-driven methods appraisers rely on to produce credible, defensible valuations.

This course gives you a practical, hands-on approach to analyzing market trends, applying adjustments, and interpreting results with clarity. Brokers will learn how to support list prices, buyer recommendations, and market opinions using consistent logic and measurable data. Ultimately, strengthening client trust and improving negotiation outcomes.

What You’ll Learn;
– How to interpret market trends using 1004MC principles.
– When and how to apply adjustments in a Single-Line CMA.
– Techniques for deriving meaningful square footage adjustments.
– How to build a clear adjustment grid that clients can understand
– Best practices for constructing a defensible CMA report.
– Ways to communicate pricing logic in a way that inspires client confidence.

Whether you’re refining your listing presentations or helping buyers evaluate value in a competitive landscape, this class gives you the tools to price with precision and present your recommendations with confidence.

2 CE Credits
$20.00
01/21/2026
10:00 AM – 12:00 PM
Confidence in Every Comp – Data-Driven CMA’s 
Virtual
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About Your Instructor

Val Bentien
Real Estate Broker
Valerie Bentien is a licensed Colorado real estate broker with more than 20 years of hands-on experience in residential sales. For over 15 of those years, she’s specialized in bringing appraisal-level clarity and confidence to CMA work — using tools like Single-Line CMA adjustments, paired-sales analysis, and 1004MC market trends to strengthen pricing accuracy for both listings and buyers. In her active real estate practice, Valerie’s data-driven approach has elevated her listing presentations, sharpened her negotiation strategies, and built lasting trust with clients. Now, she’s passionate about helping other agents do the same. Valerie develops and teaches courses and workshops that make valuation concepts approachable, practical, and immediately useful in everyday real estate. Her teaching style is clear, supportive, and focused on giving agents tangible skills they can put to work right away. When you join her class, you’ll learn how to move beyond basic CMA methods and create pricing strategies that are both defensible and confidence-building — for you and your clients.